Marketing and sales still carry the growth target—but budgets are tight, hiring is slow, and managers need results this quarter. Nearshore (LATAM) staff augmentation gives you a variable-cost way to add capacity where it matters: pipeline creation, lifecycle conversion, data hygiene, and customer support—without committing to permanent headcount before you see impact.

What “nearshore” means (and why LATAM)

Time-zone alignment with U.S. teams, bilingual talent, and sustainable monthly economics. Collaborate in real time; start fractional; scale when the work pays for itself.

Where nearshore works best in GTM

• PMM & Content/SEO — Set the narrative, then publish consistently.

• Lifecycle/CRM & MOps — Convert, retain, and keep the stack clean.

• SDR/BDR & Sales Ops — Create meetings and make forecasting real.

• Customer Support/Success — Bilingual coverage in your working hours.

Objections you’ll hear—and how to de-risk them

“Will they get our brand voice?”
Run a briefed writing sample (for marketers) or call simulation (for SDRs) before start; codify a short voice & style note.

“What about fluency and ‘accent’?”
Interview live. Evaluate clarity, tone, and empathy. Focus voice work on channels that fit (email/chat) and use call roles where reps shine.

“Data, privacy, security?”
Least-privilege access, SSO/2FA, NDA, and tool-level permissions. Use shared inboxes and seat management; keep audit trails.

“Control and quality?”
Weekly cadence, clear KPIs, QA scorecards, and replacement coverage.

“Ramp time?”
Start fractional with a 1–2 week paid trial; extend when outcomes hit.

30–60–90: what good looks like

SDR/BDR

30: ICP lists, personalization framework, sequences live, call sim complete, 5–10 quality meetings.
60: Channel fit identified; reply/meet rates improving; clean CRM notes and next-steps discipline.
90: Consistent meetings per rep/week; forecastable opp creation.

Marketing (Content/Lifecycle/MOps)

30: Editorial calendar, voice guide, first pages/posts live; CRM/attribution basics fixed.
60: Lifecycle journeys running; dashboards that leaders actually use.
90: Content velocity up; nurture driving SQLs; clean reporting for budget decisions.

Economics that make sense now

Skip the placement fee. Pay a transparent base rate + Aperturio margin. Start 10–20 hrs/week, convert to full-time when the work justifies it, or buy out when you’re ready for direct hire.

Bottom line
Nearshore GTM is how early and smaller tech companies add capacity fast—without locking in headcount before the numbers prove out. Need pipeline, lifecycle, or CRM help now? → Get a shortlist of 3–5 vetted LATAM marketers/SDRs with base rates + our service margin.