For Companies
Nov 27, 2025
Every rapidly scaling B2B SaaS company faces the same impossible choice: sacrifice product development speed for hiring expensive, domestic US talent, or gamble on lower-cost, high-risk offshore alternatives. This is especially true for strategic roles like Product Marketing Management (PMM), the engine of your GTM strategy.
One of our clients, a Series B martech platform, was facing a projected $500,000 shortfall in their marketing budget due to escalating US salary costs for their expanding PMM function. They needed three senior PMMs, but their budget could only afford one. This posed an existential threat to their Q3 launch roadmap.
Their solution? Strategic Nearshoring PMM talent from our network in Medellín, Colombia.
The result: A 55% reduction in their PMM operational expenses (Opex), access to higher-quality bilingual talent, and a successful product launch—all within 60 days. This is the story of how they avoided a massive hiring mistake by choosing a LatAm staff augmentation model.
The True Cost of the Domestic PMM
To understand the savings, we must first understand the true cost. In major US tech hubs, a Senior PMM role typically commands a base salary plus benefits, taxes, and overhead that push the all-in operational expenses (Opex) well north of $180,000–$220,000 annually.
Our client realized they were not just paying for expertise; they were paying a significant premium for geography. Moreover, the fierce competition for talent meant long hiring cycles, stalling their B2B SaaS GTM strategy.
Role | US (Seattle/NYC) All-in Opex | LatAm (Medellín/BA) Nearshore Opex | Savings Rate |
Senior PMM | $210,000 | $95,000 | 54.7% |
PMM Team (3 FTEs) | $630,000 | $285,000 | $345,000 Saved |
Note: Figures are representative averages from our internal network data.
Why Nearshoring PMM to Medellín Works
The choice of Medellín—and LatAm generally—was intentional, moving beyond simple nearshore cost savings. It solved three core challenges simultaneously:
1. Time Zone Alignment is Non-Negotiable
Unlike offshore locations (Asia/India) which require late-night or early-morning coordination, Medellín operates in the EST/CST time zones. This meant the Nearshore PMM team could attend all key product and sales meetings live, ensuring full integration and rapid feedback loops—a necessity for effective PMM execution.
2. The Cultural and Language Fit
Our client needed PMMs who understood the nuances of the US B2B tech consumer while possessing exceptional English. The high-caliber talent in our Medellín network provided this perfect blend: professional English fluency combined with Western business culture familiarity, minimizing friction and miscommunication.
3. Access to Untapped Depth of Talent
The talent pool in major LatAm tech hubs is deep and specialized. Our client specifically required PMMs with experience in AI/ML platforms and complex API ecosystems. We were able to source this highly specialized expertise—which was scarce and fiercely contested in the US—quickly and efficiently via our LatAm staff augmentation model.
The Aperturio Solution: Risk-Free Augmentation
The client’s largest concern was quality control and commitment. Our approach mitigated this risk entirely:
Rapid, Vetted Matching: We delivered three PMM profiles within two weeks, all pre-vetted for technical skills and cultural fit.
Embedded Integration: The PMM team was fully embedded into the client's Slack, Jira, and internal systems, operating as W-2 employees but managed locally for optimal performance.
Variable Costs: The nearshore model provides flexibility. If the GTM strategy changes, the client can scale up or down capacity without the legal or financial burden of domestic layoffs.
Avoid the Mistake, Secure the Talent
The $$500K mistake wasn't just about overspending; it was about the opportunity cost of stalling their growth. By choosing strategic Nearshoring PMM talent, the client not only saved hundreds of thousands in operational expenses (Opex) but accelerated their time-to-market.
If your B2B SaaS GTM strategy is being strangled by hiring constraints and budget pressure, it's time to analyze your true financial and operational capacity.
🎯 Next Step
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